1. ECONOMICS
... e-retailing has proven most successful for those brands with an established physical presence that substantiates their virtual empire. Similarly, traditional retailers have realized that the benefits of joining the dot.com community far outweigh any potentially competitive cannibalization. Krause's Furniture Inc., headquartered in Orange County, Calif., recently expanded from a single-channel retail ... positioning: Turning storefronts into distribution centers may illustrate the ultimate synergistic efficiency between virtual and physical storefronts. For a dot.com retailer, a network ...
- Word Count: 1051
- Approx Pages: 4
- Grade Level: Undergraduate