In 1982, Howard Schultz joined the company as director of retail operations and marketing, In 1983, during a trip to Italy, Schultz was fascinated by the popularity of espresso bars in Milan, and how coffee shop played an integral role in the social life of most Italians. Coffee shops were a focal point for the neighborhood, a meeting place for friends to meet, mingle and linger at all hours of the day. ...

• Word Count: 4526
• Approx Pages: 18
• Has Bibliography
• Grade Level: Undergraduate