... . These smaller, privately owned cinemas have fewer screens and are a lot smaller in size than the larger Hoyts and Greater Union multiplexes. Another area of differentiation between the larger and smaller players is the type of movie being shown at the cinema. Cinemas such as the Luna focus more on art house films and appeal to a different target market to Hoyts and Greater Union who appeal to a market ... a coffee table and bottle holder beside each chair in a balcony, dress-circle style setting. They also have access to an exclusive bar area before the movie offering a comprehensive r...

• Word Count: 2559
• Approx Pages: 10
• Has Bibliography
• Grade Level: Undergraduate