... -point scale. The topics were arranged from extremely important (ex. integration, God, premarital sexual relations) and to those considered to be of lesser importance (western movies and television programs, classical music, common politics). This study was carried out using sixty-four students (36 male, 28 women) enrolled in an introductory psychology course at the University of Texas. The attitude scale differed from item ... different experiment, it was supported that a significant decrease in attractiveness for rewarded subjects (Fromkin, 1968). It was interesting how they rated the ...

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• Grade Level: Undergraduate