... , the mass media is one of the most widely used forms of communication. Decision makers have long understood the importance of the mass media, particularly radio, in providing an instantaneous means of reaching a large segment of the population be it for mobilizing purposes, national emergencies or for transmitting diverse kinds of messages. But before considering the role and place of radio in Zambia, it is important to underline the realities of life in the developing countries. The salient ... the suggestions of the content put forward to the Board, it was quite clear that the broadca...

• Word Count: 8649
• Approx Pages: 35
• Has Bibliography
• Grade Level: Undergraduate