1. Are soaps still womens television
... . It owes the name to the sponsorship of some of the programmes by major soap powder companies. Television soap operas are long- running serials concerned with everyday life. Christine Geraghty notes that the longer they run the more impossible it seems to imagine them ending'. When soaps came to television in the 1950s they tended to be aired during the day ... also argues that soaps appeal more to women as they address women in a particular way, that women are the skilled readers by whom the programmes are understood, however she also notes that soaps now tend to give different perspec...
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- Grade Level: Undergraduate