According to the case study, Starbucks has been recognised as one of the fastest – growing brand in 2005. During long time period, up until now, Starbucks is significantly becoming the leading company in retail coffee market. Now, it is interesting to conduct a comprehensive SWOT analysis of Starb...

• Word Count: 1663
• Approx Pages: 7
• Grade Level: Undergraduate

CASE ANALYSIS FOR STARBUCKS CORPORATION I. Case Profile/ Company History Three Seattle entrepreneurs started the Starbucks Corporation in 1971. Their prime product was the selling of whole bean coffee in one Seattle store. By 1982, this business had grown tremendously into five stores selling the coffee beans, a roasting facility, and a wholesale business for local restaurants. Howard Schultz, a marketer, was recruited to be the manager of retail and marketing. ...

• Word Count: 2359
• Approx Pages: 9
• Grade Level: Undergraduate