... "discourse" of advertising becomes a power play over the consumers. As Mary Charvat explains in her essay, Sneaky Peaks, The subconscious mind is below the conscious and possesses no reasoning skills, and no ability to distinguish right from wrong, or to judge the information it receives. This means the moment any suggestion enters the subconscious, it is grasped as truth ... becomes too relaxed, allowing the advertisement to surpass reason and access the subconscious. Advertisers who believe in using rhetoric for their own personal gain manipulate language by using humor, story line, r...

• Word Count: 4544
• Approx Pages: 18
• Has Bibliography
• Grade Level: Undergraduate