1. Electronic Arts (EA) in the Next Generation of Convergence
... and genres, in 2005 alone. EA has reached a pinnacle in the video game industry, as some of their largest game franchises have sold more than 5 million units worldwide. Some of these franchises include FIFA Soccer, Need for Speed, Medal of Honor, Madden NFL, Lord of the Rings and The Sims. EA faces a rough couple of years as the video game industry slowly shifts to next generation consoles. In order ... for EA to maintain its dominance in the industry, they face choosing which medium to pursue, mobile, film, ... television and Internet space. This report will look at the integration int...
- Word Count: 2680
- Approx Pages: 11
- Has Bibliography
- Grade Level: Undergraduate