... restaurants in 119 countries everyday. In 1948, brothers Dick and Mac McDonald ran a drive-in restaurant with limited menu in San Bernardino, California. In 1954, Ray Kroc, a 52-year-old milkshake machine salesman, visited the restaurant and became amazed how great it was. He convinced the McDonald brothers to let him sell McDonald's franchises. Kroc opened his first McDonald's restaurant in ... ...

• Word Count: 1562
• Approx Pages: 6
• Has Bibliography
• Grade Level: Undergraduate

... focusing on efficient production and service, the brothers were able to halve the price of their hamburgers to 15 cents. Ray Kroc, who, at this time was a 52-year-old! milkshake machine salesman, heard of the brothers' generation of around $350,000 in annual revenues, and instantly became convinced that its concept could work in other cities. Kroc became the first ... ...

• Word Count: 3178
• Approx Pages: 13
• Grade Level: Undergraduate

... creating Mulitmixers. The McDonald brothers had already opened up a restaurant in San Bernardino, California. The reason for Kroc being so enthusiastic about opening new restaurants was because of a five-spindled milkshake maker called the Multimixer. He was the exclusive distributor of any Multimixer anywhere, so he moved out west. He tries to convince the brothers that they should open a new shop ... ...

• Word Count: 1346
• Approx Pages: 5
• Has Bibliography
• Grade Level: Undergraduate