... focusing on efficient production and service, the brothers were able to halve the price of their hamburgers to 15 cents. Ray Kroc, who, at this time was a 52-year-old! milkshake machine salesman, heard of the brothers' generation of around $350,000 in annual revenues, and instantly became convinced that its concept could work in other cities. Kroc became the first ... ...

• Word Count: 3178
• Approx Pages: 13
• Grade Level: Undergraduate

... creating Mulitmixers. The McDonald brothers had already opened up a restaurant in San Bernardino, California. The reason for Kroc being so enthusiastic about opening new restaurants was because of a five-spindled milkshake maker called the Multimixer. He was the exclusive distributor of any Multimixer anywhere, so he moved out west. He tries to convince the brothers that they should open a new shop ... ...

• Word Count: 1346
• Approx Pages: 5
• Has Bibliography
• Grade Level: Undergraduate