... of his image in the context of the modern media, because of circumstances beyond company control. Introduction Nike has long been an American style icon of athletic wear and athletic shoes. Nike's clothing has come to represent a kind of American ideal of youthful, healthy living and determination. Nike's use of Michael Jordan as a celebrity promoter was extraordinarily successful in helping it branch ... want from a long-term contracted celebrity spokesperson. ("No More Mr. Nice Guy" ABCNews.com) "The image was of a perfect role model, a superstar athlete who didn't have a parking tick...

• Word Count: 1138
• Approx Pages: 5
• Grade Level: Undergraduate