... individuals" interpretations of social situations strongly shape their behavior. Modern social psychology adopts a multicultural perspective. This perspective recognizes the importance of cultural factors in social behavior and social thought, and notes that research findings obtain in one culture do not necessarily generalize to other cultures. Important causes of social behavior and thought include the behavior and characteristics of other persons, cognitive ... ...

• Word Count: 247
• Approx Pages: 1
• Grade Level: Undergraduate