... terms both of market share and of margins. Also, Capital One's stock price has more than doubled since it's 1994 IPO, significantly outperforming both the market as a whole and the banking sector. How was competitive advantage achieved? Capital One's competitive advantage is contributed to their Information-Based Strategy (IBS), which allows the company to employ mass customization based on results of ... One has also applied their strategy to the Internet. "We are not only originating credit cards and other financial service products online, but we are taking the opportunity to bring o...

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• Grade Level: Undergraduate