1. Marketing Strategy and E-Commerce
... strategy is by far the most relevant in measuring the impact of E-commerce on the marketing strategy formula. When devising a marketing strategy an organization must be aware of this shift in E-commerce structures. The awareness of how intermediaries in the distribution channel is vital to marketing strategy, and the implications of how this is changing could have a profound effect ... , and how they develop their strategies, helps to close the gap between E-commerce and strategic marketing. An organizations strategic planning process helps to cover the vital issues that any new paradigm...
- Word Count: 1558
- Approx Pages: 6
- Grade Level: Undergraduate