1. Broadcasting and Development in Zambia
... public in a downward hierarchical way. (Rogers, 1976, p133). Media channels including broadcast technology when possible and change agents when not, were used to inform and persuade the people about development projects. The people were assigned the passive role of acquiescing to appeals for social change. (Narula and Pearce, 1986). Despite considerable research, the relative power of the mass media and communication ... . - Rural Development Corner – a weekly ten minute program in English which highlights various development projects in the country. It is directed towards farmers and ...
- Word Count: 8649
- Approx Pages: 35
- Has Bibliography
- Grade Level: Undergraduate