... the culture of the United States for the last fifteen years. The phenomenon of branding, whose logo itself is only a graphic expression, has taken on extraordinary importance over the last decade. After an initial period where the products themselves were dominant, the power gradually passed to the notion of the ... as an entity, putting the product in second place. In their race for territory, the brands have progressively taken over new spaces, planting their flags on terrain that was previously protected from advertising (public schools, for example). With no domain seemingly beyond t...

• Word Count: 1843
• Approx Pages: 7
• Grade Level: Undergraduate