1. Amazon.com
... at cheaper prices. As long as people are willing to purchase books on the web, their power will be fairly large. As for threats of substitute products, Amazon has little to worry about. If people want to read a book, they are going to have to buy the book ... , Amazon estimates repeat buyers consist of 63% of their business (Maranjian). A major threat for online booksellers is that, with the ease of distributing products online, book publishers could begin to allocate their books through their own websites, eliminating the middleman, and reaping greater profits at the same time. Another...
- Word Count: 1521
- Approx Pages: 6
- Has Bibliography
- Grade Level: Undergraduate