... merge sex appeal with computer rankings and win-loss ratios. Kournikova is seen as exotic and alluring by the media and is represented as the supermodel of women's tennis. These developments in women's tennis highlight the dilemma of co modifying the sexual qualities of women's sport and the tensions in attempting to lift the profile, generate spectator appeal and boost television and ... -porn postures, ostensibly created to raise funds or lift the profile of the sport. Concentration on the aesthetic qualities of the bodies of these women, distracts from, or silences, their real achieve...

• Word Count: 1267
• Approx Pages: 5
• Grade Level: Undergraduate

... form-fitting black cat suit gained more attention in the media, than her play, which ultimately led her to the title. And while on the topic of tennis, how can we forget to mention Anna Kournikova. Anna has yet to win a professional tournament on tour but still remains the WTA's biggest drawing card. Whether ... compared to men in terms of the salaries they earn, as well as prize money won at similar venues. This is the case for major tennis events like Wimbledon where women have always won less for an equal performance on the court. Keeping with the issue of televised sports, there is t...

• Word Count: 2200
• Approx Pages: 9
• Grade Level: Undergraduate

... sporting goods industry one must consider that it is an industry which contains several other niche markets because the area of sporting goods can branch anywhere from hockey sticks to tennis balls. Due to the fact that it is a consolidated industry, the industry has matured in its life cycle and now manufacturers strive to make themselves different. The few large corporations ... purchasing power already held by the larger already established stores. Threat of Substitute Products: Individuals participate in sport for two main reasons. The first being physical activity. There is no real...

• Word Count: 1412
• Approx Pages: 6
• Grade Level: Undergraduate