1. Case Study: Auto Retailing Industry
... relevant in the future of the automotive retailing industry. Since the invention of the Model T by Henry Ford in ------ the traditional brick and mortar dealership has had a monopoly on the auto retail industry with its only competition being other brick and mortar retailer. Whether it is franchise dealerships or small town dealers, automotive retailers have always known where they stood in ... spectrum of the internet based automobile retail market (hybrid). In 1999, 2.7% of the 15.5 million new vehicles sold were sold through the internet. Further evidence of the coming of online auto...
- Word Count: 1482
- Approx Pages: 6
- Grade Level: Undergraduate