1. Direct Marketing
... selling are employed and are effective and widely used by many companies. Traditional direct mail and telephone marketing techniques are widely employed by a range of direct marketing companies. Technology, especially computer technology, continues to develop at a rapid pace and ideas are changing constantly. It will be interesting to see what the world of direct marketing will look like in 10 ... a direct relationship between supplier and customer by the interactive use of the telephone (Roncoroni 1986) The American Telephone and Telegraph Company (AT&T) define it as: The marketing of ...
- Word Count: 7912
- Approx Pages: 32
- Grade Level: Undergraduate