... and its business model, including many aspects of direct marketing introduced by Dell Computers will be analyzed. Market segmentation, competition, and business opportunities will also be analyzed along with recommendations for business expansion. E-Commerce Electronic commerce is defined as the delivery of goods, services, information, or payments over computer networks or by any other electronic means (e-business, 2002) The ... in the computer manufacturing industry. 1998 alone showed nearly 30% of Dell's total sales had come though online purchases, accounting for hundreds of million...

• Word Count: 5731
• Approx Pages: 23
• Has Bibliography
• Grade Level: Undergraduate