1. Advertising and Its Use in the Shaping of Consumer Gender Identities
In the advert there is usually a reference to the ideal consumer of the advertised object. ... Sex is a prominent symbolic element in ads, especially in magazines. ... Hoyer and MacInnis define attitude as the total evaluation that is made on an object, issue, person, issue or event. ... Modernist advertising was characterised by its stereotypical portrayal of the sexes. ... Modernism clearly defines gender differences between the sexes. ...
- Word Count: 1975
- Approx Pages: 8
- Grade Level: Undergraduate