... of familiar sociological gender codes and characteristics, there was always another systematic aspect of each ad, signifying a deeper meaning and informing the viewer of an even greater message being conveyed under the surface. In addition to the application of semiotics in my assessment of each ad, I also set out ... in the depiction of men and women in advertising. The first ad I selected came out of the popular women's magazine Cosmopolitan, and it is a full-page ad for Air Optix Colors: Contact Lenses. The ad features a close-up of a beautiful brunette woman with perfect, pink lips a...

• Word Count: 2240
• Approx Pages: 9
• Grade Level: Undergraduate

... modern Western society: male's dominance over females, the phenomenon of eating disorders among women and the increased amount of violence against women. An androcentric position can easily be seen through any number of popular magazine publications. I conducted a study of five different magazines, all accessible ... jogging down a city street. Gillette Satin Care shaving cream portrays women in a rather different way. A woman is seen lying vertically across a full page of pink flowers. She is nude; flowers cover only her most intimate parts in a thin layer. The can of shave cream itsel...

• Word Count: 1525
• Approx Pages: 6
• Has Bibliography
• Grade Level: Undergraduate