1. Services marketing
... office can be such an organization. For a service firm, a local organization normally has to be able to produce and deliver the service from the beginning. The time for learning becomes short. Almost from day one the firm has to be able to cope with problems with production, human resource management and consumer behavior. In addition, the local government may consider the ... services are based on processes that cannot be easily duplicated (e.g. Wal-Mart's cross-docking, Marriott's employment screening and guest-room preparation). Information technology is frequently the backbone of th...
- Word Count: 3414
- Approx Pages: 14
- Has Bibliography
- Grade Level: Undergraduate