1. The Marketing Environment
... influence an organization's decision making, and affect its performance and strategies. These factors include the economic factors; demographics; legal, political, and social conditions; technological changes; and natural forces. Again, for Walmart, the wider global macro environment will certainly impact its business, and ... and the microenvironment. Every day, marketing managers face a barrage of economic news. They must digest it, assess its impact, and alter marketing plans accordingly. Sometimes, the news is cause for optimism-the economy's improving, unemployment's...
- Word Count: 2120
- Approx Pages: 8
- Has Bibliography
- Grade Level: Undergraduate