... to do when the celebrity spokesperson a company executive hires undergoes a rapid and unexpected change of his image in the context of the modern media, because of circumstances beyond company control. Introduction Nike has long been an American style icon of athletic wear and athletic shoes. Nike's clothing ... statements and actions are representative of the company and their core values. The recent allegations regarding sexual assault made about Bryant in the media and through the judicial system have completely altered Bryant's image. The current view of Bryant is no longer that of ...

• Word Count: 1138
• Approx Pages: 5
• Grade Level: Undergraduate