Last part consist recommendations for the future of the brand and advises on how and what the brand needs to do in order to keep their established position. ... The goal is to identify what your brand means. And what does it stands for. ... CBBE MODEL STEP 3: BRAND RESPONSE Second step required finding out what your brand means and what it stands for. ... CBBE MODEL STEP 4: ACHIEVINIG BRAND RESONANS This is the most challenging and at the same time desirable part of the process. ...

• Word Count: 2628
• Approx Pages: 11
• Has Bibliography
• Grade Level: Undergraduate