... using people for profit which defies Kant's imperative. According to Deontology it is ones duty to follow and adhere to relevant industry codes. In this aspect companies should follow the AANA Advertisers Code of Ethics, when advertising within Australia. The Hieneken ads (Appendix A) portray images that are misleading and deceiving and clearly breach Section 1.2 of the ... AANA. Alcohol does not improve your appearance nor does it improve your ability to perform or achieve. Conversely, alcohol limits the body's capability to coordinate and rapidly slows the bodies movement ... ...

• Word Count: 2869
• Approx Pages: 11
• Has Bibliography
• Grade Level: Undergraduate