... an American style icon of athletic wear and athletic shoes. Nike's clothing has come to represent a kind of American ideal of youthful, healthy living and determination. Nike's use of Michael Jordan as a celebrity promoter was extraordinarily successful in helping it branch out from its original base of running shoe customers into youth fashion as well as basketball lines of style. (Nike ... ...

• Word Count: 1138
• Approx Pages: 5
• Grade Level: Undergraduate