... is referred as Integrated Marketing Communication. Using outside-in thinking, it is a data-driven approach that focuses on identifying consumer insights and developing a strategy with the right (online and offline combination) channels to forge a stronger brand-consumer relationship. The objectives of any marketing communication process are to create brand awareness, deliver information, educate the market, ... realize the importance of targeted and more focused marketing. In the absence of well-developed departments for individual elements of marketing communications, a quasi-integrated ...

• Word Count: 1553
• Approx Pages: 6
• Grade Level: Graduate

Online travel wholesaler Priceline.com, has numerous options with respect to assessing the efficacy of its marketing programs and determining its return on investment (ROI) for such expenditures. This section shall ... values provided by traditional ROI metrics. In the context of ROI marketing today, companies would be well served to look beyond investments and impressions. With consumers and businesses sharing information online and via social networks faster than ever, it is these soft metrics that may tell an even greater story than the hard numbers associated with traditional ROI. Pricel...

• Word Count: 729
• Approx Pages: 3
• Has Bibliography
• Grade Level: Graduate

... sales team is the starting point for production and affiliated marketers, enabling both to maximize customer relationships and revenue. Public relations include their intranet ad serving, search engine evaluation, and online media representation designed to specifically address client requests and company objectives. The long term objective of the company is to focus on the customer population in all segments of the ... ...

• Word Count: 932
• Approx Pages: 4
• Has Bibliography
• Grade Level: Graduate

... out that the interaction amongst customer relationship and IS assets in the e-CRM process might exploit the IT potential. Their research also offers crucial implications for e-supply chain study and practice through shedding the light on IT business value co-creation process in the e-supply chain. Moreover, it brings about guidelines for managers and manager to prepare the roles played by ... ...

• Word Count: 2453
• Approx Pages: 10
• Has Bibliography
• Grade Level: Graduate