IMC strategies look at interrelated components including 1) the use of multiple communication media; and 2) the consistency of messages achieved across these media. ... Priceline.com would be well served to look the following: 1) return on impression-the actual number of people who eyeball your product or services on line, easily tracked by software or pay for impression advertising; 2) return on impression/perceptions---how the company is branded by consumers via their discussion of experiences with Priceline.com on social media; 3) return on opportunity---evaluating the opportunity that a sp...

• Word Count: 729
• Approx Pages: 3
• Has Bibliography
• Grade Level: Graduate

It is one such step toward an integrated approach to achieving efficiency by synergy. ... The purpose of integrated marketing communications strategy is to work toward the common goal of customer focused marketing. ... The primary goal of affecting the perception of value and behavior through IMC has to be checked up carefully. ...

• Word Count: 1553
• Approx Pages: 6
• Grade Level: Graduate

Traditionally known as the promotional element of the four Ps of marketing (Product, Place, Price and Promotion), the primary goal of marketing communication is to reach to a defined audience, and to affect its behaviour by informing, persuading, and reminding. ... A secondary goal of marketing communication is building and reinforcing relationship with customers, prospects, retailers, and other important stakeholders.       ...

• Word Count: 2453
• Approx Pages: 10
• Has Bibliography
• Grade Level: Graduate