... conservative forecasts are to be believed, any communications professional involved in developing customer-facing applications should take the business imperative of m-commerce seriously. Consider this basic fact: mobile technology enables a unique customer communications channel and nowhere is the impetus stronger than among the mobile network operators for whom m-commerce and the power of predictive CRM presents a ... data-intensive wireless applications as data speeds ramp up through GPRS and on to 3G. Its m-commerce role isn't limited to telephony, of course. The advent of Bluetooth,...

• Word Count: 2002
• Approx Pages: 8
• Grade Level: Graduate