Corporate finance can be defined as the science of managing money in a business environment. ... Financial managers distribute these funds to the most attractive investment opportunities. ... Sole proprietorship and partnerships face very limited external funding opportunities, but the choices for corporations are much richer. ... When a business sells securities to investors in exchange for cash, it raises capital in a primary market transaction. In such a transaction, money flows from investors to firms, and the firms invest the money they receive to exploit investment opportunities. ...

• Word Count: 1383
• Approx Pages: 6
• Grade Level: Graduate

An alternative way of looking at ROI will also be discussed, looking at returns on engagement, objectives, and opportunity. ... With consumers and businesses sharing information online and via social networks faster than ever, it is these soft metrics that may tell an even greater story than the hard numbers associated with traditional ROI. Priceline.com would be well served to look the following: 1) return on impression-the actual number of people who eyeball your product or services on line, easily tracked by software or pay for impression advertising; 2) return on impression/perceptions-...

• Word Count: 729
• Approx Pages: 3
• Has Bibliography
• Grade Level: Graduate