... between the representativeness heuristic and risk assessment with the results of his experiment. He found that that people assess technologies such as nuclear weapons to be more harmful than driving cars, when more deaths have resulted from the latter. Representativeness is a heuristic that involves categorizing people or events based prototypes that exist in our minds. Slovic supports his conclusion with the ... be due to the fact that the media covers more deaths associated with nuclear weapons than it does with car accidents. In addition to this, he points out that driving cars is mo...

• Word Count: 1231
• Approx Pages: 5
• Has Bibliography
• Grade Level: Graduate