... thrust and theme of the program. The Indian companies are identifying the target niches on social and attitudinal behavior, and offering common product across different demographics and also formulating the message accordingly. Internet marketing is picking up pace in India with fast technological advancement. Consumption and shopping patterns are changing. Online shopping, credit card usages are being accepted. Professionalism is increasing ... the judicious and efficient use of the product promotional tools so that a universal, clear, and effective promotional message is communicated ...

• Word Count: 1553
• Approx Pages: 6
• Grade Level: Graduate