1. Tourist destination image
... a piece of qualitative image research carried out in 1997 on the English market in relation to Denmark. Three key components constitutes the English image of Denmark: 1) The idea of the cold, expensive and distant Scandinavia, which among middle aged respondents is extended to include a rational, well-organised, egalitarian mentality; 2) The idea of the agricultural farmland which is linked with ... , the sea, unspoiled nature, open, flat landscape, holiday houses, quiet and peaceful, cosiness, friendly people, children and dog friendly country; and on the negative side as: unstable weat...
- Word Count: 1677
- Approx Pages: 7
- Has Bibliography
- Grade Level: Graduate