... what customers look at during the shopping process. This process provides a detailed understanding of customer's preference. This kind of low cost search, greater selection and ease of browsing do not offer a competitive advantage. The key to competitive advantage is in the features that raise customers switching costs and lock them in as much as possible. Data mining, which can be used to examine the ... ...

• Word Count: 717
• Approx Pages: 3
• Grade Level: Graduate