1. Current Issues in Strategic Alliances
... distributing agreements (Fig 3). The allied firms seek to conduct business activities collaboratively with the view of achieving mutual benefits that are unattainable separately (Kale & Singh 2009). In the current business environment, common strategic alliances include franchising, mergers, and joint ventures. Fig 1 below gives an overview of various conceivable inter-firm collaborative relationships that can ... of typologies of the alliances. Yoshino and Rangan (1995) suggested three key types of alliances, namely joint ventures, minority equity alliances and nontraditional contracts....
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- Grade Level: Graduate