... one such step toward an integrated approach to achieving efficiency by synergy. The emergence of this concept has become one of the most significant examples of development in the marketing discipline. It has influenced thinking and acting among companies but also authorities, state owned companies and political parties, all facing the realities of competition in an open economy. As a concept IMC ... ; the local environment and local markets dictate the need for specialized and integrated approaches. The emergence of integrated marketing communications (IMC) has become a significant exam...

• Word Count: 1553
• Approx Pages: 6
• Grade Level: Graduate

... a product, talk about a new product, launch or community initiatives taken by the company.       Marketing communication is more than just a new idea. It is a revolutionary approach to marketing which redefines the discipline, and sets up radically new models of thinking. Now, marketing communication has changed its traditional role as a tactical activity to a new role of strategic management tool. Therefore, marketing communication is ... and communication process. Successful marketing communication relies on sound management decisions regarding the coordination of the various eleme...

• Word Count: 2453
• Approx Pages: 10
• Has Bibliography
• Grade Level: Graduate