... may promise you a high position in media and business sectors. Excelling your Skills As a marketing communication professional you should have a very clear understanding of the correlation of communication with the economic and management system of a country. It is also required that as a marketing communicator you must be aware of the new information gathering techniques which will help target more precisely customers ... academic IS literature and the interviews with senior managers, the operationalization and development of scale and control variables which consist of firm size, owne...

• Word Count: 2453
• Approx Pages: 10
• Has Bibliography
• Grade Level: Graduate