... . As of lately, changes in consumer demand, sparring from America's recent obsession with obtaining the perfect body, have influenced purchasing decisions when it comes to fast food. According to the National Health and Nutrition Examination Survey from 1999-2000, 30.5 percent of all adults in the United States are currently obese. With obesity becoming a growing concern in ... of both market positioning and product specialization. Furthermore, the economic tactics used by McDonald's, which increase sales by attracting new health-conscious customers, are also being implemented by other ...

• Word Count: 1489
• Approx Pages: 6
• Grade Level: Graduate