1. Tourist destination image
Values represent "the way things are" - a taken-for-grantedness in relation to the other - and thereby gain a kind of sacredness. ... Furthermore, utilising meanings that are established through other contexts than tourism promotion makes the claims of the advertisement seem less interest laden and hence more convincing, as the promotion tags onto the perceptual universe of the reader and makes use of already established understandings of the other. Thereby shortcuts to product positioning may be gained. ... Certain meaning structures may, however, be shared across cultures, which facilitate...
- Word Count: 1677
- Approx Pages: 7
- Has Bibliography
- Grade Level: Graduate