... an open economy. As a concept IMC has become well known on an international scale during the 1990s. Thus IMC is a term whose widespread use is comparatively recent, a fact, which might explain why there not yet is a common understanding of its real meaning and the lack of a generally accepted definition. Some 20 years ago academics and professionals discussed theory and practice of ... ...

• Word Count: 1553
• Approx Pages: 6
• Grade Level: Graduate