... on the wave of different forms of innovative knowledge creation. This requires the organisation to adopt a method of metamorphosing; pulling at its stores of knowledge to create an inimitable competitive edge. Nonaka (1991) states; "In an economy where the only certainty is uncertainty, the one sure source of lasting competitive advantage is knowledge... Successful companies are those that consistently create new ... ...

• Word Count: 2145
• Approx Pages: 9
• Has Bibliography
• Grade Level: Graduate