... services to individual customers, according to known circumstances and trends. But it is the services which network operators can layer on top of these applications which will really demonstrate competitive edge in m-commerce and influence telecoms managers in other customer-facing sectors. The ability to offer more responsive and imaginative services will be a key differentiator, attracting new customers as well as ... ...

• Word Count: 2002
• Approx Pages: 8
• Grade Level: Graduate