1. Building and Managing Business Communications
... being issued and used by consumers and others. As a communication expert you will have an opportunity to know the media habits and lifestyles of important consumer segments. With the help of this, you can tailor messages through media that are most likely to reach these segments at times when these segments are most likely to be receptive to ... and Business Studies of Indian Universities are offering Marketing Communication as one of their optional subjects at Post Graduate level. People trained in Journalism and Mass Communication with a degree in Economics, Commerce, Management or Bus...
- Word Count: 2453
- Approx Pages: 10
- Has Bibliography
- Grade Level: Graduate