1. Integrated Marketing Communications in Rural India
... a streamlined and consistent manner. The concept of IMC with focused and massive marketing is fairly new to the Indian companies who have traditionally experienced a mixed economy and trade restrictions back home. In a protected economy, the companies had faced restricted competition and consequently did not realize the importance of targeted and more focused marketing. In the absence of well-developed departments for ... behavior, and offering common product across different demographics and also formulating the message accordingly. Internet marketing is picking up pace in India with f...
- Word Count: 1553
- Approx Pages: 6
- Grade Level: Graduate