1. Building and Managing Business Communications
... not only by the kind of messages exchanged, but also by the choice of media and occasion to suit their customer's preferences. Marketing communication is the science and art of communicating information that the company wants to divulge to the public. The information could be related to the marketing of a product, talk about a new product, ... Graduate level. People trained in Journalism and Mass Communication with a degree in Economics, Commerce, Management or Business studies can find a job assignment in the field of Marketing Communication. Indian Institute of Mass Communication, New ...
- Word Count: 2453
- Approx Pages: 10
- Has Bibliography
- Grade Level: Graduate