... Management. Successful marketing communication relies on a combination of options called the promotional mix. These options include advertising, sales promotion, public relations, direct marketing and personal selling. The internet has also become a powerful tool for reaching to certain important audiences. The role each element takes place in a marketing communication program relies in part on whether a company employs ... of e-supply chain in multi organizational environments 4. Outcomes and Conclusion The findings of the article supply further guidelines on how supplementary relations...

• Word Count: 2453
• Approx Pages: 10
• Has Bibliography
• Grade Level: Graduate

... a company which maximizes impact on consumer mind and which results into maximum profit at minimum cost. Generally marketing starts from "Marketing Mix" and also includes internet marketing, sponsorship marketing, direct marketing, database marketing and public relations. And integration of all these promotional tools along with other components of marketing mix to gain edge over ... . In a protected economy, the companies had faced restricted competition and consequently did not realize the importance of targeted and more focused marketing. In the absence of well-developed departments fo...

• Word Count: 1553
• Approx Pages: 6
• Grade Level: Graduate